Looking through the tools that are part of WebPosition, you probably will pay attention to Page Builder. The name intrigued me, so first of all I looked at Help file to know what it is. And what is there?

“A single page cannot normally be optimized to rank well for all keywords on all engines. That’s because each search engine has its own method of deciding what is considered to be a relevant or high-ranking page. For example, AltaVista may prefer pages with 400 words on the page whereas Google might prefer pages with 800 words. Those two criteria are mutually exclusive.

The solution? Create one page designed to be “AltaVista-friendly” and another page designed to be “Google-friendly.” Since these pages are the first pages a user finds on the search engine, they often are referred to as doorway pages. They are also referred to by some as gateway pages, bridge pages, pointer pages, informational pages, and a host of other terms. Some people consider “doorways” to be a form of search engine spam while their “gateway” pages are high quality, informative pages, or vice versa. The reality is that any page that ranks well on a search engine is acting as a doorway or entrance to your Web site. They cannot all be spam now, can they?”

Of course they cannot! It is usually called claoaking. Well, probably there is no need in further discussion of SEO software that so openly suggests not to take care of search engines’ TOS. Even Google itself mentions WebPosition Gold in the Webmasters Guidelines. But let’s nevertheless look at what else this software can do.

The first tool that you are supposed to run in WebPosition is Reporter. It gives you an idea of your site’s visibility, amount of links to your home page, changes in keywords positions in SERPs, and of your competitors’ positions for these keywords—all these in different combinations and at different tabs. One cannot but be gladdened that the reports are shown both in tables and charts.

This piece of software doesn’t have its own keyword tool and uses WordTracker, which is discussed in Keywords, WebPosition and WordTracker.

The Page Critic tool gives you plain-English advice on what elements of a web page should be changed. But after a month of using the tool, you discover that the updates aren’t free. Having tuned all the settings, you get a report presented on six tabs—show all, page averages, page advice, engine advice, page analysis, page properties. The most useful information here is not the advice but links to the articles about link popularity, keywords, etc.

Fewer and fewer search engine optimizers believe in the profit of search engine submission, though directories’ listing still makes sense. You get trusted and authoritative links that, first of all, helps major search engines to find your web page, and positively affects your PR. What do I mean? I mean go and submit your web pages to directories. Manually; because WebPosition is good-for-nothing in this task. It is impossible to understand why you should you fill fields at the tab Submission Assistant in (Submitter -> URL’s/Engines -> B. Guided Submission -> 3.Submission Assistant), if you later have to again manually type the same info into the directory’s submit form.

Just imagine, you looked through a great amount of web pages searching for some necessary information. And finally you are on a thirsted page. You see the link that will lead you to the things for which you have been looking for such a long time. A click and… Page Not Found. Are you disappointed? And so are your visitors when they stumble upon broken links or lost images. Also they feel upset meeting slooooow pages. And you do not need orphan pages. Sometimes, it is hard to keep track of all this, especially if there are hundreds of pages or several people work on the site. Here Link Defender tool from WebPosition should help. But, unfortunately, it can just look for broken links. So you should find another way to catch missing images, slow and orphan pages—for example, Auditor tool from WebCEO.

Frankly speaking, WebPosition didn’t make a great impression upon me. They surely have a lot to work on, starting from user interface and up to creating a tool to analyze back links—and it will be great to get rid of Page Builder tool. By the way, when first beginning to use this SEO software, you will be in a constant hunt for the tools described in help files. For example, Page Editor can be found only if you look for it purposefully and thoroughly. And to know something about FTP Uploader, I had to write to their support team.